We love a well curated color story over here at Maptote. It's a fun merchandising technique that can be used to spruce up your shop.

 

 Implementing color stories doesn't only give a sense of organization, but it evokes an emotional response from your customers. There's also a story telling potential when merchandising by color. Create an outdoorsy angle with green. Bring a bit of calm with blue tones. Create excitement with yellow. 

 

See below for some general tips and some visual examples of fun ways to merchandise Maptote.